HOW TO CHOOSE A MOBILE APP VENDOR

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Optimize for App Stores

Optimize for App Stores

by Petr Kudlacek on 14 May 2014

App store optimization (ASO) isn’t just the latest buzz word; when done right ASO can make it easier for customers to find your app in the app store(s) they use most. ASO is all about increasing your overall downloads and can be applied to your app either at its launch or when releasing a significant update. The improved search visibility and rankings that proper ASO can give an app have the potential to boost organic (naturally found by the user) installations by as much as 20%, according to the ASO team at AppCod.es.

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Key Building Blocks for Mobile Apps

Key Building Blocks for Mobile Apps

by Petr Kudlacek on 13 May 2014

There are mobile apps for just about every service and every need, and right now you’re considering developing a new app for your business, but you’re concerned about overcrowding in the various ecosystems. It is a smart concern, one we have all the time when thinking of new apps and taking new development angles. An app isn’t something to rush into blindly because it isn’t a magic bullet to solve company problems, it is a tool (just one of many that you should look into, I might add) that can help you leverage existing efforts and improve your performance. With that in mind, let us suggest a few things to consider before jumping in head first to the mobile app world.

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The App Development Cycle and You

The App Development Cycle and You

by Petr Kudlacek on 16 May 2014

App development can be a long process, but a good foundation can keep you from making mistakes and also remove a lot of the worry when outsourcing your baby to the hands of professional developers.

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Step-by-step Guide How to Market Your Mobile App

Step-by-step Guide How to Market Your Mobile App

by Tatiana Chumakova on 25 April 2014

Creating a mobile app is only half of the job. Effective promotion of the app is equally important. To stand out in the enormous sea of applications is a real challenge. The best strategy for marketing your mobile app will include pre-launch and post-launch campaigns. Here are some key tactics you should implement in your marketing plan to have a successful mobile app launch.

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Perfect the User Experience

Perfect the User Experience

by Petr Kudlacek on 15 May 2014

One thing that kills it for mobile apps is a poor user experience, even if the premise is out of this world. Here are a few things you want to ask us or your own development team about, and a few things to keep in mind when you try to get your app shiny enough for its debut.

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