Various Ways Of Your App Marketing

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How to Make Your Mobile App Great Success? Measure The Results!

by Tatiana Chumakova on 25 April 2014

Make App Successful What should you measure to achieve the success of a mobile application, and what can you do to see better results? How do you line up the application measurement to your business goals? You will be able to find these answers in our article.

Mobile is changing the way we share ideas, collaborate, and play, and much of the innovation we're seeing is driven by mobile apps. The number of mobile applications that can be found just on Google Play is more than 600,000 apps, and the number is continuing to grow.

What should you measure to achieve the success of a mobile application, and what can you do to see better results? How do you line up the application measurement to your business goals? You will be able to find these answers in our article.

Applications are very different from the web and involve different sets of figures or statistics that measure results as well as having a different methodology. No matter what platform your application is on or the tools used to measure it, the three main areas you should always remember are: procurement, engagement, and outcomes. Below we'll define some examples of metrics for each area for better understanding and better effectiveness at measuring the application.

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Acquisition Metrics

Acquisition Metrics shows how users find your app and if they continue to use it.It should be consequentially analyzed by your marketing team to ensure healthy growth of the trend.

Some of the main acquisition metrics for measuring contain:

Users who are new and those who are still active. Count new and also active users who start to run your app each day and analyze the most essential segments. This gives you an opportunity to understand whether your app and marketing are successful.

App store traffic sources. Find out which traffic sources  are related for the most new users as well as for in-app conversions to improve your marketing   activities. Concentrate on those that provide you with qualitative users.

App versions. Track the dissemination of active users  and the latest versions of your app so that you know what to support.

Device overview. Make an analysis of the best mobile devices and Operating System versions that your app runs on.

Engagement Metrics

Now you've got a huge base of users-what next? Engagement Metrics can help you to understand the interaction of your users with your app, thus you will be able to add more of exactly what they like and move away from what they don't like. You can detect possible reasons of depletion before they appear, such as redundant crashing or slow load speeds. The main engagement metrics are:

- Users' behaviour.  Assess the loyalty of your users and how often do they use your application.

- Screens. Define how users move from one screen to another. You will see how your users work with the application and whether they easily get to the screens you would like them to reach.

- App crashes. Troubleshoot all the problems on devices and operating systems and analyse trends in crashes and exceptions. To understand and fix the problems developers should keep close tabs on app crash metrics. 

Outcomes

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It's really important to find out the metrics that will give you the understanding of the worth your app has provided and  expand the areas that turned out to be the most important. Has it increased sales? Has it brought more qualitative leads?

You can use  the following metrics:

Goal conversions. Put in conversion events. Conversion events should be customized according to your business (it can be opts into a newsletter, a purchase, a click of a particular link, etc.).

In-app purchases. Always check your profit from purchases and the number of purchases.

Wrapping Up

Mobile is becoming more and more important for businesses and marketers. So to get the most out of your mobile marketing, you should add app measurement to your marketing processes.

 

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Various Ways Of Your App Marketing