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Mobile trends – how to be part of the future

by Petr Kudlacek on 25 April 2014

mobiledevelopmentcycle For software developers, it is always vitally important to know about the latest trends. If you are involved in the mobile app development market, it can be even more exciting, since mobile moves quickly, and is always at the cutting edge of technology developments. A few years ago for example, it would have been almost inconceivable for us to think that we could access the Internet just by sliding our finger across a small glass screen. Things are changing rapidly in mobile, and this article takes a look at a few of the trends that are happening right now in this dynamic market.

For software developers, it is always vitally important to know about the latest trends. If you are involved in the mobile app development market, it can be even more exciting, since mobile moves quickly, and is always at the cutting edge of technology developments. A few years ago for example, it would have been almost inconceivable for us to think that we could access the Internet just by sliding our finger across a small glass screen. Things are changing rapidly in mobile, and this article takes a look at a few of the trends that are happening right now in this dynamic market.

Location, location, location

One of the biggest and fastest growing trends in mobile app development is location-based service. Location based services allow for complete customization of a user's experience. By 2014 it is expected that the number of users of location-based services will total around 1.4 billion. When you consider that we have around 6.5 billion people on the planet, you can appreciate that this is quite a lot of people. Location based services take into account the location of the user, their gender, social life and so on. The general trend in the industry is for context based services, and location based apps are a big part of that.

Going social

Social media is the next trend that is due to explode in a huge way on mobile. The sheer amount of stuff that users are uploading to social media apps is incredible. This means that emails and messages are flying around the social universe and being kept in cloud storage. When you take into account the fact that people are going to social mobile first to store their photos you can begin to grasp just how vital and dominant social media services are going to be in the near future.

Search is changing too. On mobile devices, people currently search quickly and with faster results than ever before. However, analysts are expecting that search will be transformed on mobile devices by mobile app developers who do one simple thing. The need is for instant results, so app developers who allow users to take action immediately according to the results they find (book theatre tickets in one click, for example) should find themselves being ahead of the curve when it comes to search. This doesn't seem too difficult a task, and any app developer who wants to ride the crest of the search wave now needs to be thinking about what their customers want, and how to give it to them instantaneously.

Mobile commerce

Mobile commerce is the next big thing when it comes to retailers. Mobile commerce is different o Internet commerce in that it is instantaneous. Analysts reckon that the finer points of mobile commerce will really come to the fore within the next twelve months. For example, one thing they foresee is the ability to walk into a store and have the store alerted to your presence as a potential customer via the phone. Another exciting prospect is the possibility of adding items to a virtual shopping basket in a store just by scanning a barcode as you walk around.

NFC on the rise

Near-field communication, where mobile devices can be used to make payment in stores, is something that has been around for over a year now. However, it still is not completely mainstream, and analysts reckon that it will be within a couple of years. The challenge for mobile app developers is to make the technology more accessible for customers. If this were to happen, then customers would use it more, and it would become the true breakthrough that people expect it to be.

Mobile email is really taking off, with the number of mobile email users expected to rise to around 713 million in 2014. This means that any app developers who can make their email service even more engaging or 'sticky' should find themselves doing very well. For example, the mobile app developer that is able to create a brilliant email service that has users engaged, and is then able to somehow integrate advertising too, will see amazing potential within months. People are now using mobile email more than they ever did, so making that email a new channel for engagement is a definite way forward.

The general idea is that trends are all about engagement, and in the next few years, or even the next few months; anyone who can increase engagement will see an increase in profits.

 

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