Step-by-step Guide How to Market Your Mobile Appby Tatiana Chumakova on 25 April 2014
Creating a mobile app is only half of the job. Effective promotion of the app is equally important. To stand out in the enormous sea of applications is a real challenge. The best strategy for marketing your mobile app will include pre-launch and post-launch campaigns. Here are some key tactics you should implement in your marketing plan to have a successful mobile app launch.
Creating a mobile app is only half of the job. Effective promotion of the app is equally important. To stand out in the enormous sea of applications is a real challenge.
The best strategy for marketing your mobile app will include pre-launch and post-launch campaigns.
Here are some key tactics you should implement in your marketing plan to have a successful mobile app launch.
1. Think in terms of your audience
It's critical that you understand who your target market is and whether your mobile app does something that your clients/customers want.
Who are you trying to reach? What is the appeal to people of different ages, sex, locations, and interests?
Your app might appeal to a 'vertical' group-a part of the population that is interested in a specific subject or lifestyle. Targeting a vertical group is somewhat easier than appealing the population at large.
2. Be original
Adding a unique feature will immediately grab customers' attention for your app. This will help increase your reputation at any app store.
Of course, it can be difficult to come up with an entirely new idea or category. There are just too many of them in app stores already. So, the second option is to present an existing concept in a different way. Analyze the app you want to focus on. What is it missing? How can it be improved?
3. Find your competitors
There are a large number of apps available in many varieties in various app stores. So, don't be surprised when you find a lot of competitors who are selling products similar to yours.
- How will your app be different from its competitors?
- What can your app do better than the apps of your competitors?
4. Think about the title of your app
After you decide what kind of app you would like to launch, pay considerable attention its title.
For successful marketing, the keywords of your app will be essential, because the App Store only allows your app to be searched through its name, keywords, and your company name.
Keyword field- keywords give your customers ideas about what your app does.
It influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get an app rejected from app stores. There are a lot of tools that can make it easy to tell which keywords will be most frequently used by marketers of apps like yours.
5. App description
The description of your app will be critical. Most importantly, it needs to sell your app to the widest audience possible. But you don't want to overpromise in your description and cause unhappy users. You need to explain to viewers exactly what the app does and what they should expect from it. Focus on the benefits that users will gain. And again an important element of both short and full app descriptions is using the right keywords to optimize for search engine traffic.
6. Choose the category of the app
Managing the category of the app is also important. Of course, an app can fit into several categories. If there is no single best fit, choose the category that best fits the app's purpose, but also contains the least number of competing apps.
7. Design an awesome app icon
The icon of the app is also essential. Firstly, your icon should reflect your app's purpose and its style. This icon is the first exposure potential users will have with your app. After users see your app in search results, an amazing, creative icon will make visitors take a close look at your app.
8. Create great screenshots
Your aim is to make browsers at your website or shoppers at the app store users of your app. Great screenshots can convince them to download your app. Turn visitors into users with convincing screenshots.
Try to make your screenshots informative, exciting, and memorable. They need to attract a visitor's attention to them, explaining how your app can be of help to users. Screenshots should also show how easily your app can be used.
Congratulations, you've finally launched! But do not rejoice too soon. It's just the beginning. Marketing your app is your next big hurdle. App marketing can be divided into two categories: organic marketing and paid marketing.
1. Organic promotion
Organic marketing includes any method that can be used to earn downloads free of charge.
To get free downloads users can:
- Get in on app review sites
The app that has been reviewed gets a higher number of downloads.
Once you have the app in an excellent working condition, contact bloggers who are well read by your audience. So, for example, you can offer them the app to test for free and potentially review. They will disclose this.
- Increase social sharing
- Encourage users to review and rate your app
It's critical for your app's success to get as high and as many ratings as possible.
There are a lot of ways to encourage users to rate your app. The simplest method is to ask for ratings when users are interacting with your app. You can implement a request for rating.
- Build a great web landing page
Although mobiles are great, the web still remains important.
Your homepage on the web, and your app's detail page in the app stores should be really appealing. While they are searching for your app in Google, users will find both your app's detail page and your homepage.
2. Paid promotion
As well as organic downloads, you can also use paid promotion to boost your app to the top of the charts. You can invest your money to get more downloads using the following:
- Install Mobile App Tracking
It is vital to learn the value of customers from your marketing and advertising campaigns.Mobile App Tracking is a good tool to help app marketers find out how many downloads you receive from each paid ad source and how many they need to get to move into the Top Charts.
The number of downloads required to get your app into the Top Charts in each category will be different.
- Ad campaign
One of the ways to get into the Top Charts is by implementing a paid ad campaign.
As soon as your ad campaign starts, you'll see the growth in number of users and downloads of your app.
Once you're highly ranked in the Top Charts, your app downloads and ratings begin. Thus, the app continues to be highly ranked in the Top Charts.
This is the cycle of organic growth.
Creating a great mobile app takes a lot of resources. But, that's only half of the work. Promoting your app effectively is the most important element of a successful launch.
If you have a unique app idea and want to receive maximum exposure, follow the tips outlined above.
Various Ways Of Your App Marketing