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Who wins the competition: Google Play or Apple App Store?

by Petr Kudlacek on 09 January 2015

Google Play vs. Apple App Store Everyone likes a battle, and Apple’s App Store vs. Google Play is one of the more popular opponents in tech. Numerous comparisons are made between these two stores: which enjoys more downloads; which makes more money; which offers more apps. So we were wondering about tricky differences between the App Store and Google Play. Check them out.

Everyone likes a battle, and Apple’s App Store vs. Google Play is one of the more popular opponents in tech. Numerous comparisons are made between these two stores: which enjoys more downloads; which makes more money; which offers more apps. So we were wondering about tricky differences between the App Store and Google Play. Check them out.

Income

Apple owns only 18 percent of the app market, but it earns almost 500 percent more than Google- $5.1 million in revenue every day. Meanwhile, Google owns 75 percent of all app downloads, but it only takes in $1.1 million per day. iOS apps produce more profit because the Apple device market – and thus the Apple OS market – is more tightly controlled than the Android market.

income 

While Apple still has the lead over Google in terms of profits from their respective app stores, a new study suggests that the Play Store by Google is quickly catching up.

According to a report, the revenue generated by the Google Play Store has doubled over the past 12 months. This increase can be attributed to the accelerated growth of freemium apps and mobile gaming.

Not surprisingly, Google Play has better search, showing apps even when people misspell the name or category. Moreover, people on Google Play apparently just want to have fun: 26 percent of Google Play apps are games, versus just 14 percent on the app store.

Number of downloads

One thing both Apple and Google have in common: they both lead their own app store in number of downloaded apps. We can’t deny a considerable improvement in performance by Google, who has enjoyed an incredible year of unforgettable app releases, improvements to both design and functionality as well as many other enhancements.

Google Play downloads beat Apple's App Store by approximately 45 percent. The growth is driven by the increase in gadgets running on Android in regions such as Brazil, Mexico, and Turkey -- developing markets, especially now that Android smartphones continue to become cheaper, more accessible, and more widely available. Particularly in Indonesia, reflecting the growing middle class and an increased availability of 4G connectivity in the country. Many users prefer Android to iOS devices for those reasons. But the Apple App Store markets their applications better than the Google Play Store. Due to marketing, iOS applications stand a better chance at being purchase and downloaded.

In both the stores the leaders in downloads are games and entertainment apps. The second place take education apps (Apple store) and Personalization apps (Google Play). On the 3d place are books & reference apps in both thestores.

Search

Helping the common user discover apps that he would never have thought about is one of the key aspects of a mature app store:helping and guiding the user to the most useful, app regardless of his background or his special needs at the moment.

Both Google Play and Apple Store could do much better in terms of user-focused search options. Not surprisingly, Google Play has the highest score in the search category, yet the creator of Android completely lacks natural language search and, surprisingly, does not support advanced search criteria, focusing the range of search operations to specific criteria.

 search

Search options in the Apple App Store are very limited, visibly lacking support for even the simplest search operators, and faring much less well than Google on searches containing typos. Natural language search is completely absent.

The number of “dead applications”

The number of apps with less than 10 reviews and zero version updates is the number of dead applications in the store:

  • in Apple Store it’s 65 % of apps
  • in Google Play – 41 % of apps.

The average number of daily published applications:

  • in Apple Store is 978
  • in Play Market is 1107.

So Play Market is the leader in app publishing.

Discovery Assistanceand Content Curation

Besides popularity ratings, what do also app stores offer to increase discovery of apps for different of users and their interests? Google Play in its present state offers almost no informed guidance to help users find apps that are particularly tailored to their needs.The Android app store offers near 36 specially selected app groups and sub-categories, and about 235 specially selected apps. Of the two app stores Apple offers by far the largest number of specially selected groups of apps, and offers over 3,500 specially selected apps that cover a wide line of interests and application areas.

iCloud vs. Google’s Cloud

If you have numerous devices, syncing all of your apps, music, and books can become a very exhausting job. Therefore both Apple and Google offer “cloud services”. iCloud (Apple’s cloud) does a nice job of keeping all of your purchased goods on all of your devices. If you bought an app on your iPhone, it would show up on your iPad as well. However, iCloud misses one feature that is very useful.

 iCloud vs. Google’s Cloud

Instead of simply storing your data online for you, Google took it one step further. When you go to Google Play, you can go through all of your music, books, apps, and movies on any internet connected device. What is more, you can even install apps to any of your devices directly from the desktop store. For example, if you don’t have your phone right now and you want to download some app but don’t have time to go get it, you can simply go to play.google.com, search for the app you need, choose your device and it will then appear for you.

Conclusion

As you can see, both markets are very similar in a lot of ways. With more than a million Android apps, Google Play has already begun stealing away app revenue from Apple’s App Store. Given a larger installed base and a greater variety of Android devices, Google and its Play Store have plenty of space to grow. For those seeking a more mature and established platform, iOS has been around much longer and therefore has had time to develop and improve their iTunes software and App Store. However, Google has quickly put together an online client that allows you to sync up your music and play it from anywhere. In short, there really is no clear winner here in this contest, except the consumers. Both are strong, full of great apps, and are fantastic at helping you find what you are looking for.

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