Few Tips for Your iPhone Mobile App Marketing
The success of any mobile app on the market is dependent on two things. One is that it's developed correctly and the other is a properly executed marketing campaign. A qualified iPhone app developer understands that the process you will go through to market an app of this type is a bit trickier than most. Not only do you have to keep the wants and needs of the consumer in mind, but it MUST meet certain criteria to be accepted into the Apple Store for download.
The work that goes into strategy before the launch of a mobile app is just as critical to its success as the actual launch. Here are a few of the things that should be done prior to the release for download:
- Pick Relevant Keywords:
The chosen keywords should focus on the words that an app user will type into a search engine to find the desired app. If the mobile app is about improving memory, then "improving memory" are excellent keywords.
- Name the App Well:
You'll have to do some comparison shopping here. You want the name to be catchy and inviting, but make sure it isn't already in use.
- Seek Out the Competition:
You can learn a lot from seeing how those in competition with you market using strategic keywords and such. They have already blazed a trail. Follow it and see where it leads.
- Finding the Right Category:
There are so many categories for different apps. An iPhone developer needs to make sure they have the mobile app set to go in the proper category. If it gets placed with very high ranking apps, it will simply get looked over and drowned out by the much more popular ones. It's sometimes better to place it where the market might not offer as many download opportunities, but the stiff competition is kept to a minimum.
- Attractive Icon:
A good iPhone app developer knows that Apple is picky when it comes to featuring apps. They won't give yours a second glance if it's not great looking icon and fits their style. Make this an important part of the pre-launch work.
- The Brilliance of Screenshots:
If you want to strike up curiosity and interest in your app, provide a terrific screenshot that amplifies how amazing your app really is. You have to want your audience to take a closer look and see what they might be missing out on.
Marketing After the Launch
All successful iPhone app developers will tell you that it's going to take a combination of paid and organic marketing to start getting the download numbers up. A balanced combination of these will get your app noticed and downloaded.
Marketing the Organic Way
You don't have to spend a lot of money to start getting downloads on your app. Here a few of the ways you can start getting some users drawn to your app without paying a penny:
- Reviews, Blogs and Ratings:
Find the experts in apps and approach them about reviewing, blogging about or rating your app. If you present yourself well to the professional, they will most likely find time to give yours a look.
- Create a Landing Page:
You need to create a page that is all about your app. It should be eye-catching and attractive. It needs to include details that simply won't fit on the app description area of the download location.
- Maximize Social Networking Features:
All iPhone app developers that want their app to be talked about know to incorporate easy ways to access social networking sites from the app. Being able to share details and gaming scores are two ways that allow people to interact with the app and each other. It's easy to grow download numbers quickly.
- User Ratings:
Who better knows how awesome your app is than the satisfied user? Allow them to rate your app and the benefits can add up quickly. A few good ratings make all the difference.
Paying to Market
Spending a few advertising dollars is what most iPhone app developers do to balance out the stream of download numbers. Paying for strategic blast ads for the app will drive traffic to the download area and result in higher numbers. Adding features like app tracking will show you where the numbers are coming from. With this information, you can better plan a long-term marketing plan that gets the best results for the advertising dollars spent.